1. Find good mentors.Jobs was also smart enough to find people he could learn from, his first tutors was Regis McKenna, a legendary Silicon Valley marketer
7. Find an enemy.Jobs believed that to sell product you had to first lead a movement and to have a revolution, you need to have something or someone to rebel
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1. Find good mentors.Jobs was also smart enough to find people he could learn from, his first tutors was Regis McKenna, a legendary Silicon Valley marketer
2. Make a great product. Steve's 'secret' was to control the product and the marketing, not just the marketing.
3. Stand for something. Jobs did a remarkable thing at Apple by insisting on a consistency of design and taste across everything Apple did.
4. Spend money. Job believed in spending money that created value to the firm
5. Create Experiences. Jobs gave the importance to storytelling and used it again and again to create a lasting experience.
6. Keep secrets and build a mystery. Most marketers rush out to tell everyone about their product. Jobs held back information to get people excited.
7. Find an enemy.Jobs believed that to sell product you had to first lead a movement and to have a revolution, you need to have something or someone to rebel
8. Turn customers into evangelists.Apple fans don't think of themselves as customers. They feel as if they're part of a movement.
9. Don’t talk about products. Focus on the kind of people who would use the products.
10. Use pictures, not words.Apple devotes tremendous effort to say things in as few words as possible.