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Using micro-targeting as effective marketing strategy

  • Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments
  • Identify the actions/attributes of people who have already purchased your product
  • gather the data about them: their age, location, income, education, etc
  • Go deep into your data to identify like-minded consumers who share those particular traits.
  • Micro-targeting helps to build niche audiences

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