Psychological Marketing Tricks used by Brands to boost their sale

  • 1. The Framing Effect: The framing effect refers to the bias where people react differently depending on the frame of reference. people will respond differently to a choice when presented as a loss or as a gain.
  • Effect: The verbatim effect explains why people are more likely to remember the gist of your pitch than the exact words. This effect is why it's essential to structure your content in a manner that promotes recall.
  • 3. Reciprocity: The principle of reciprocity describes the tendency of human nature to want to offer something when something is received. You feel obliged to do something in return because something was done for you
  • 4. Clustering: Clustering is the act of putting similar pieces of information together so you can remember it better.
  • 5. Fear of Missing Out: A 2013 study defines FOMO as, “a pervasive apprehension that others might be having rewarding experiences from which one is absent.” I think that nails it.....
  • taps into a simple yet primitive desire to be in on the action, to be “in the know.”
  • 6. Loss Aversion: People don't want to lose what they already have. Instead, they'd rather hang on to something rather than gain something new. This is called loss aversion.
  • 7. Decoy Effect: The decoy effect is defined as the phenomenon whereby consumers change their preference between two options when presented with a third option – the “decoy” – that is “asymmetrically dominated”......
  • ....It is also referred to as the “attraction effect” or “asymmetric dominance effect”.
  • 8. Scarcity: The reason why scarcity marketing tactics are so effective is due to our fear of missing out, or FOMO (fear of missing out). It's driven by the explosive growth of social networking that gives us....
  • ...a greater opportunity to connect with people around the world.
  • 9. The Frequency Illusion: This marketing idea is also known as the Baader-Meinhof Phenomenon....
  • The phenomenon involves the mysterious way you start to notice things after you've become more aware of it. For example, when you're considering buying a red car and then you start to notice them everywhere..
  • 10. Mere Exposure Theory: Mere Exposure Theory explains why people develop preferences based on their familiarity with something.

Don't forget to share this pointer!

View more comments +