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Implement word-of-mouth marketing tactics effectively

  • 92% of consumers trust recommendations from friends and family more than any other form of marketing.
  • It’s successful because if you create an excellent experience for one customer,there’s a good chance they’ll share their positive story with friends and family
  • The first thing you need to do before using word-of-mouth marketing tactics is to know your brand and product or service thoroughly.
  • Encourage User-Generated Content (UGC) that is content created and shared by consumers about brands or products
  • Share Customer Testimonials/Reviews.They help reassure the performance, quality, or value of your claims and make consumers feel more comfortable doing busness
  • Get Product Ratings On Your Site by giving them the option to rate or review product or service on your site
  • Connect with Industry Influencers & Thought Leaders by quoting them in your content, featuring them or their products or let them try your products
  • Invest in customer experience.People don’t really talk about an average customer experience. What they do talk about is either a really good or bad experience
  • Offer a Unique, Shareworthy Experience. If you give your consumers something memorable, they’ll want to share it with their friends and loved ones

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