It creates consumer preference for the product/service behind the brand; Increases the company’s market value; Prevents new competitors from entering the market;
It creates consumer preference for the product/service behind the brand
Increases the company’s market value
Prevents new competitors from entering the market
Increases profitability by commanding a higher price
Helps in creating a unique and differentiated image of company
Increases existing distributor’s loyalty and attract new distribution for its products