Marketing automation tools that you may not know

  • The key for small businesses is finding a tool that can automate many components of marketing at once
  • ONTRAPORT is built to help them see how customers respond to messages — via SMS, email, postcards, and landing pages — through data
  • Delivra is a platform built on the knowledge that automated email open rates are 95 percent higher than regular email open also supports A/B test
  • Marketo is a marketing automation platform that includes account-based marketing, email, mobile, social, digital ads, web, and marketing analytics
  • HubSpot is all about inbound marketing, and it offers a free CRM that helps businesses organize and track customers
  • Infusionsoft makes it easy to create and execute a sales and marketing strategy; centralize customer interactions; capture new leads; close sales faster
  • The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics
  • ActiveCampaign streamlined its product line to one SaaS platform, with a goal of helping marketers send fewer emails while notching better results

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