Emotional appeal:Two main emotions used in advertising are love and fear.; Promotional advertising:giving away samples of the product for free to the consumers in the trade fairs, promotional events, and ad campaign.; Bandwagon Advertising: Convincing the customers to join the group of people who have bought this product and be on the winning side. ;
Emotional appeal:Two main emotions used in advertising are love and fear.
Promotional advertising:giving away samples of the product for free to the consumers in the trade fairs, promotional events, and ad campaign.
Bandwagon Advertising: Convincing the customers to join the group of people who have bought this product and be on the winning side.
Facts and Statistics: Use numbers, proofs, and real examples to show how good product works.
Unfinished Ads: Just play with words by saying that your product works better but don’t answer how much more than the competitor.
Weasel Words : Don’t say that you are the best from the rest, but don’t also deny.
Endorsements: Use celebrities to endorse the product by telling their own experiences with the product.
Complementing the Customers : Use punch lines which complement the consumers who buy your products.
Patriotic Advertisements :These ads show how one can support their country while he uses your product or service.
Questioning the Customers : Ask questions to the consumers to get response for your products.
Bribe: You can bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, etc.
Surrogate Advertising : Used by the companies which cannot advertise their products directly so done indirectly in a way that consumers know about their product