Most necessary advertising techniques used by marketers.

  • Emotional appeal:Two main emotions used in advertising are love and fear.
  • Promotional advertising:giving away samples of the product for free to the consumers in the trade fairs, promotional events, and ad campaign.
  • Bandwagon Advertising: Convincing the customers to join the group of people who have bought this product and be on the winning side.
  • Facts and Statistics: Use numbers, proofs, and real examples to show how good product works.
  • Unfinished Ads: Just play with words by saying that your product works better but don’t answer how much more than the competitor.
  • Weasel Words : Don’t say that you are the best from the rest, but don’t also deny.
  • Endorsements: Use celebrities to endorse the product by telling their own experiences with the product.
  • Complementing the Customers : Use punch lines which complement the consumers who buy your products.
  • Patriotic Advertisements :These ads show how one can support their country while he uses your product or service.
  • Questioning the Customers : Ask questions to the consumers to get response for your products.
  • Bribe: You can bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, etc.
  • Surrogate Advertising : Used by the companies which cannot advertise their products directly so done indirectly in a way that consumers know about their product

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