Outbound Marketing

  • Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.
  • Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements etc.
  • Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you.
  • Outbound marketing is generally harder to track and less profitable than inbound marketing, yet ironically, organizations still spend as much as 90% on it.
  • It has problems: Difficulty in tracking return on investment (ROI),High cost, low yield and Increasing blocking techniques.

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