Brothers - Puma and Adidas

  • Around 1920 German brothers Adolf and Rudolf Dassler launched a shoe company together in their mother's laundry room
  • In 1924, founded a shoe factory named "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory)
  • Business boomed after first sponser ship in Berlin Olimpic 1936 to American Athlete Jesse Owens who won four gold medals
  • Dassler brothers were selling 200,000 pairs of shoes annually before World War II
  • After increasingly different views of how to run the business, the brothers split the business in 1948
  • Adolf started his own company using his nick name Adi-and the first three letters of his last name-Das-to establish Adidas
  • Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler then few months later, Rudolf's company changed its name to PUMA
  • From 1948 both PUMA and Adidas entered a bitter rivalry after the split, and now both world's most renowned shoe companies

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