Around 1920 German brothers Adolf and Rudolf Dassler launched a shoe company together in their mother's laundry room; In 1924, founded a shoe factory named "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory); Business boomed after first sponser ship in Berlin Olimpic 1936 to American Athlete Jesse Owens who won four gold medals;
Around 1920 German brothers Adolf and Rudolf Dassler launched a shoe company together in their mother's laundry room
In 1924, founded a shoe factory named "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory)
Business boomed after first sponser ship in Berlin Olimpic 1936 to American Athlete Jesse Owens who won four gold medals
Dassler brothers were selling 200,000 pairs of shoes annually before World War II
After increasingly different views of how to run the business, the brothers split the business in 1948
Adolf started his own company using his nick name Adi-and the first three letters of his last name-Das-to establish Adidas
Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler then few months later, Rudolf's company changed its name to PUMA
From 1948 both PUMA and Adidas entered a bitter rivalry after the split, and now both world's most renowned shoe companies