Impact of Social Media on Politics

  • Social Media is changing the way politicians communicate with voters, altering the tone and content of political speech.
  • The prevalence of social media in politics has made elected officials and candidates for public office more accountable and accessible to voters.
  • It gives the ability to publish content and broadcast it to millions of people instantaneously allowing campaigns to carefully manage their candidates’ images
  • Social media tools including Facebook, Twitter and Youtube allow politicians to speak directly to voters without spending a dime.
  • It has become fairly common for political campaigns to produce commercials and publish them for free instead of paying for time on television.
  • Twitter and Facebook have become instrumental in organizing campaigns. They allow like-minded voters and activists to easily share news and information.
  • Political campaigns can tap into analytics about the people who are following them on social media, and customize their messages based on demographics.
  • Fundraising: Some campaigns have used so-called "money bombs" to raise large amounts of cash in short period of time.
  • Direct access to voters can create negative effect as well by allowing a politician to send out unfiltered tweets or posts, landing many candidate in hot water
  • Asking for feedback from voters or constituents can be a good thing. And it can be a very bad thing, depending on how politicians respond.
  • One reason social media is effective is that it engages younger voters.
  • Social media tools have allowed people to easily join together to petition the government , leveraging their numbers against the influence of powerful lobbyist

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