Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company approaching them.
Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase.
Service providers use reverse marketing to avoid what is known as “coercive” marketing. Coercive marketing tells customers that they should want a service.
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Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company approaching them.
Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase.
Building value is the central concept of reverse marketing.
A business that sells goods can use reverse marketing to improve the company's brand or image, rather than just raising awareness about products.
Service providers use reverse marketing to avoid what is known as “coercive” marketing. Coercive marketing tells customers that they should want a service.
The first step of any reverse marketing plan should be an honest assessment of the company's current image, the customers it wants to attract.
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