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Reverse Marketing

  • Very informative
  • Reverse marketing is any marketing strategy that encourages consumers to seek out a company or a product on their own, rather than a company approaching them.
  • Companies do this in a wide variety of ways, but the most common method is to provide valuable information to consumers without asking them to purchase.
  • Building value is the central concept of reverse marketing.
  • A business that sells goods can use reverse marketing to improve the company's brand or image, rather than just raising awareness about products.
  • Service providers use reverse marketing to avoid what is known as “coercive” marketing. Coercive marketing tells customers that they should want a service.
  • The first step of any reverse marketing plan should be an honest assessment of the company's current image, the customers it wants to attract.
  • Refer the link to know more.

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