5 Things a marketer needs to know before using Facebook live

  • Plan your content:Instead of suddenly appearing ,treat live stream as an event.Tell people what you are doing ,when you are doing and create excitement.
  • The title is what your Facebook audience will see in their notifications and it's what will determine whether they watch or turn away.
  • Live video is not about you its about the audience.Know what marketing message you want your stream to deliver but make sure you give the viewers what they want
  • Facebook live is a dialogue not a monologue,a talk should be an event not a lecture.Live streaming should be very interactive.
  • Once the stream ends,its uploaded to your wall and becomes a very different piece of content. Don't ignore it.Go back and edit it.

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