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9 Must-have features on a Customer Account page for E-commerce

  • Detailed customer information: A basic customer account page must-have details like ''First name'', ''Last name'', "Contact". Apart from this, Gender and Birth-date are other important fields.
  • Order history: No one is fond of search history that Google keeps, but everybody loves Order Histories. Order history must contain the following · Order number · Order status · Name of the items · Total number of items ordered · Quantity of each item ordered · Thumbnail of the product for easy recognition · Order details with customer's addresses (for multiple addresses), contact and other required information · Cost breakup · Payment mode
  • Delivery addresses: A single customer may have different delivery addresses so they must have an accessible & editable address directory of their own. Such an address list saves time while checking out.
  • Re-order Button: A re-order button is another essential feature that online shopping websites must provide. The button can be given separately or just below every order. It will help the customer in saving time while re-ordering a product in one click instead of going through the trouble of finding the product and placing the order.
  • Recently viewed products: This feature is often neglected but is an essential feature that any online shopping website must-have. While browsing through your products, the customer clicks on the product they are likely to buy. But in their quest to find a better product, they may quickly get back to browse other products.
  • Refund Policy: Refund policy becomes an important aspect when it comes to the online market. All the terms and conditions related to the refund policy should be available on a separate page. A Clearly stated policy will establish trust amongst your customers.
  • Return Policy: Apart from the refund policy, the 'Return policy' is equally important. If you have a separate policy for certain products, mention it along with the product. Else a general return policy, terms, and conditions should be specified on the customer account page.
  • 'Contact us' form: More often than not, customers have trouble locating contact information about the company. The average monthly search of Amazon's contact information is around 100K-1Million. These numbers prove that one of the biggest online shopping platform's customers also have trouble locating contact information of the company. Customers may drop the idea of buying something if they can't find a way to contact you. The absence of a 'Contact Us' option may lead the customer to think that there is no redressal mechanism.
  • Order Tracking: A transparent order tracking system frees them from worrying about their order. They must be able to track whether the ordered product is still in the warehouse/has been shipped or has reached the local warehouse of the delivery company.

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