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Ways to improve social media presence

  • Know your objective. Jot it down.
  • Behave as human.(Not machine). Be real.
  • Know your audience and know their needs.
  • Include social media icons in branding material.
  • Focus on value adding content.
  • Engage with everyone. Appreciate others on social media.
  • Complete your profile. That will help you optimize the account,
  • Post consistently and not excessively.
  • Engage with users by asking questions, feedback or quiz.
  • Tackle complaints effectively. First rule: Answer them instead of ignoring.
  • Consider each social media differently. All have different audience and motives, don't share same content everywhere.

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