author

Benefits of Digital Marketing in Healthcare Industry

  • SEO is useful to drive more patients to the hospital. Any health issue people tend to surf the various healthcare websites and blogs to get the instant diagnosis of problem. SEO helps to target such kind of people.
  • People are very much active on social media network, one can have a larger access to people through networks like facebook , Instagram, twitter etc. and thus increasing their reach.
  • Email Marketing means dropping a mail to the people in their inbox by creating a beautiful template and make them land on hospital website for more information.
  • 84% of patients use both offline and online sources for hospital research.
  • Search drives nearly 3 times as many visitors to hospital sites compared to non-search visitors.
  • Patients primarily search on symptoms and condition on digital medium before visiting doctor.
  • Digital content plays a vital role for scheduling an appointment.Before Scheduling an Appointment
  • 44% of patients book an appointment who research hospitals site on a mobile device.
  • 83 % patients visit hospital site to know more about service offered.
  • 50% patients influenced by the health information site.
  • 77% of patients-use search engines prior to booking appointments
  • 21% of patients book an appointment via mobile site or websites.
  • After rendering service from particular hospitals patients share their experience.
  • Digital Marketing in Healthcare Industry