Scarcity marketing involves motivating people to buy something by telling them there is a shortage in what is available and a limited time to act.; The goal is to create a sense of urgency through an aggressive call to action; to make people scared that they will not be able to get something that they want.; It’s difficult to pinpoint the first instance of scarcity marketing, but companies have used the technique for many years. ;
Scarcity marketing involves motivating people to buy something by telling them there is a shortage in what is available and a limited time to act.
The goal is to create a sense of urgency through an aggressive call to action; to make people scared that they will not be able to get something that they want.
It’s difficult to pinpoint the first instance of scarcity marketing, but companies have used the technique for many years.
One of the most notable examples of scarcity marketing – the Disney Vault – started during the 1980s.
Apple is another company that clearly understands and uses scarcity marketing.
The primary benefit of using scarcity marketing in your business is being able to position your products as services as a commodity.
Scarcity can also present an opportunity to engage your audience in a new way.
Scarcity marketing can also create a cult following.
Using scarcity for products or services with low value can severely hurt your reputation.
Creating an illusion of scarcity can come off as a form of trickery.
Building a sense of exclusivity can actually make you lose potential customers.