Marketing funnel stages and conversions.

  • The stages of marketing funnel are as follows:-
  • 1)Awareness is the uppermost stage of the marketing funnel.Potential customers are drawn into this stage through marketing campaigns and consumers research.
  • Lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.
  • 2) Interest: Once leads are generated, they move on to the interest stage, where they learn more about the company, its products, and information it provides.
  • It is an opportunity for brands to develop a relationship with the people in its lead database and introduce its positioning.
  • 3)Consideration: In this stage, leads have been changed into marketing qualified leads and are seen as prospective customers.
  • Marketers, at this stage, can send prospects more information about products and offers through automated email campaigns.
  • 4)Intent: To get to the intent stage, prospects must demonstrate that they are interested in buying a brand’s product.
  • This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer.
  • 5)Evaluation: In this stage, buyers are making a final decision about whether or not to buy a brand’s product or services.
  • Marketing and sales work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.
  • 6)Purchase: This is the last stage in the marketing funnel, where a prospect has made the decision to buy and turns into a customer.
  • A positive experience on the part of the buyer can lead to referrals that fuel the top of the marketing funnel, and the process begins again.

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