Understanding the factors involved in Choosing the Audience at Facebook Adverts

  • Core Audience- Select your audience manually based on characteristics, such as age and location.
  • Custom Audiences- Upload your contact list to connect with your customers on Facebook.
  • Lookalike Audiences- Use your customer information to find people similar to them on Facebook.
  • Audience Insights- Gather aggregated attributes, such as interests and behaviours, that can be used to find audience interested in your business.

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