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Takeaway from Made to stick:Why Some Ideas Survive and Others Die

  • Story is the oldest form of stickiness. We are innately set-up to pass information on through the story.
  • Simplicity means finding the core of the idea.
  • The key to get a message heard is first to capture their attention.
  • The more people can ‘see’ it, ‘smell it’, ‘hear’ it the more something feels real about the things
  • Be agreed upon by building trust on ideas.
  • Emotions are a powerful influencer of thought and behavior. It also helps lock the message in memory.

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