Story is the oldest form of stickiness. We are innately set-up to pass information on through the story.; Simplicity means finding the core of the idea.; The key to get a message heard is first to capture their attention.;
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Story is the oldest form of stickiness. We are innately set-up to pass information on through the story.
Simplicity means finding the core of the idea.
The key to get a message heard is first to capture their attention.
The more people can ‘see’ it, ‘smell it’, ‘hear’ it the more something feels real about the things
Be agreed upon by building trust on ideas.
Emotions are a powerful influencer of thought and behavior. It also helps lock the message in memory.