Various Types of Ads in Google Adwords.

  • Search Ads: when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.
  • Display Ads: When a user is on some random website, there are ads in a lot of different places on the page, and in different dimensions, those are display ads
  • Shopping Ads: Those ads which promote the product inventory available in google merchant center.
  • Video Ads: This ad type lets advertisers run video ads on YouTube and other Google Display Networks.
  • Universal App Campaign: This is helpful for businesses with a mobile app, where, the advertiser can promote the mobile app through various possible ways.

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