Limited understanding of how social media works in a professional context.; Limited exposure to social media marketing and return of investment.; Lack of necessary skills to create social media content.;
Limited understanding of how social media works in a professional context.
Limited exposure to social media marketing and return of investment.
Lack of necessary skills to create social media content.
Uncertain whether social media presence/promotions are permitted by their industry regulating authority.
Lack of well-known example of peers using social media successfully.