Personalized Marketing

  • Cool stuff you got here!
  • It is the ultimate form of targeted marketing, creating messages for individual consumers
  • More companies are implementing some level of personalization into their marketing campaigns, with Internet-based companies leading the way.
  • Personalized service has always been an element of the small business and local store, where people know their customers by name.
  • The ability to personalize depends on the information that’s available about the customer; i.e. if customers are willing to share information about themselves.
  • Compared to the total population, younger people who have grown up with technology are more comfortable with sharing information than older customers.
  • Personalization marketing actually has impacts across a range of other marketing campaigns: Internet, Email, B2B and Social media marketing.
  • For more info on Personalized marketing refer the link.

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