Ambush Marketing

  • Ambush Marketing is a marketing strategy where a company ambushes its competitor’s marketing efforts to gain an upper hand in terms of exposure.
  • These activities usually capitalize on resources and efforts of other (competitor) brands.
  • Ambushing occurs when the event is hijacked by any party who hasn’t sponsored it.
  • When a company capitalize on the resources bought by some other company, who is not aware of it, to promote itself, said to be using ambush marketing strategy.
  • Pepsi ambushed Coca Cola in 2014 Football World Cup.
  • 130 year old Mercedes Benz wished BMW its 100th birthday.
  • To know more about refer the link.

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