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Absolut Vodka: The Absolut Bottle Campaign

  • It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads
  • When the campaign started, Absolut had a measly 2.5% market,
  • When campaign ended in the late 2000s, Absolut was importing 4.5 million cases per year, or half of all imported vodka in the U.S
  • So what’s a marketer's lesson here? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way
  • The campaign started around 1980, Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world
  • Their campaign, showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years

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