How Employee Advocacy is important and impacts your brand?

  • Employee advocacy is the promotion of a company by the people who work for it
  • Let us understand how employees can bring more traction than company's own social media account.
  • The typical size of employees’ social networks is 10x the size of the company’s network.
  • The average employee social media post garners a click-through-rate double that of the average company post.
  • So, overall a company gets more traction when their employees are engaged and advocates the brand.
  • Above the numbers, it is a humanization that works more. People like to listen things from a human and they believe that easily.
  • Above this, there are many employees who are brand themselves, with huge follower base and their recommendation about the brand matters a lot to their followers
  • 84% of consumers’ value recommendations from friends and family above all forms of advertising
  • Brand messages are re-shared 24 times more frequently when distributed by employees’ vs the brand
  • Leads developed through employee social marketing convert 7x more frequently than other leads
  • Employees of socially engaged companies are more likely to stay at their company, feel optimistic about it's future and believe it is more competitive.
  • Customers referred by advocates have a 37% higher retention rate

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