Typography Rules Every Designer Should Know

  • 1. Learn the basics.
  • 2. Take note of font communication.
  • 3. Understand kerning.
  • 4. Limit your fonts.
  • 5. Practice correct alignment.
  • 6. Bring visual hierarchy into play.
  • 7. Work with grids.
  • 8. Practice smart pairing.
  • 9. Pick an excellent secondary font for pairing.
  • 10. Learn to measure.
  • 11. Prioritize readability.
  • 12. Choose your font palette wisely.
  • 13. Get a handle on "widows" and "orphans."
  • 14. Avoid stretching fonts.
  • 15. Keep in mind that white space is NOT an empty space.
  • 16. Use and treat typography as art.
  • 17. Refrain from using design fads.
  • 18. Work with the right tools.
  • 19. Adhere to grammar rules.
  • 20. Find something that inspires you.

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