Massive Advertising Campaign Wars Between Rival Brands

  • Mercedes-Benz vs. Jaguar
  • Mercedes-Benz started a viral ad campaign in September 2013 comparing themselves to chicken to showcase their Intelligent Drive Magic Body Control.
  • 3 months later, Jaguar decided to challenge Mercedes-Benz’s chicken ad with their “Jaguar vs. Chicken” ad. Log on to
  • Microsoft vs. Google Chrome
  • In March 2013, Google released an ad titled Chrome: Now Everywhere to promote their browser. log onto
  • Microsoft came up with an ad campaign titled Scroogled to warn Chrome users that Google is breaching their privacy.
  • In mid-November, Microsoft’s Scroogled campaign even started selling merchandise with anti-Google messages.
  • Samsung vs. Apple
  • It began with Samsung’s ad campaign in late 2011, The Next Big Thing to promote their then new smartphone, Galaxy S II. Which was making a dig at i phone.
  • Check ou the ad here:

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