Writing effective brochure content

  • Make sure your Brochure talks about where you came from, what you're doing and what your future plans are.
  • Write your brochure or leaflet from the reader’s point of view. What are your readers’ concerns? What do they need to know before they make a purchase?
  • Keep it short! Brochures are about visual representation and your clients do not want to spend too much time reading.
  • Make sure your Brochure Content does both, explain the visuals and talk about your services.
  • The front page is not for services and quality policies, its just a place for a few visuals, your company name and possibly a brand punch line.
  • Purchasers care about benefits, not features. To develop a list of benefits, draw up a list of product features and add the words “which means that"
  • Example -- The car has a 300 horse-power engine, which means that…it goes faster.” Benefits are what sells products
  • Know your target audience, and make sure your Brochure and Brochure Content is aimed at them.
  • Rite your brochure with an imaginary person in mind. Why? Because writing in a direct “I’m-talking-only-to-you” style will increase response.
  • MAke it creative in its shape and size , but don't be too creative
  • make sure you maintain text standardization across the entire brochure.

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