How Employee Advocacy is important and impacts your brand? by Kushal Soni - 5 year ago | 2758 Employee advocacy is the promotion of a company by the people who work for it Let us understand how employees can bring more traction than company's own social media account. The typical size of employees’ social networks is 10x the size of the company’s network. Read more 0 0
What most Brands are missing about the future of Marketing? by Benedict D'costa - 5 year ago | 1784 The drivers of change in marketing are given in the descending order as follows: Technology>Culture>Consumer Behavior>Marketing Technology is the initial driver of change in the society. How technology will evolve in the future can be explained with the help of 2 buckets-Macro & Micro. Read more 0 0
Brand positioning strategy by Harshil Bhatt - 5 year ago | 2071 brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy The first and the foremost consideration in the search for a position is the concept of target market or customer. Positioning is created in their minds Determine how your brand is currently positioning itself Read more 0 0
Brand awareness using offline marketing strategies by Harshil Bhatt - 5 year ago | 1883 As much as online advertising is one of the most effective promotional methods, offline marketing can go a long way in supporting online strategies. Free publicity. Media sources are always looking for interesting stories – so why not yours? Contact your local newspapers and showcase your business Start a referral program. Offer your existing customers a referral if they send others your way. A gift card or coupons can work effectively Read more 0 0
