Scarcity Marketing by Benedict D'costa - 4 year ago | 1348 Scarcity marketing involves motivating people to buy something by telling them there is a shortage in what is available and a limited time to act. The goal is to create a sense of urgency through an aggressive call to action; to make people scared that they will not be able to get something that they want. It’s difficult to pinpoint the first instance of scarcity marketing, but companies have used the technique for many years. Read more 0 0
Inbound Marketing by Benedict D'costa - 4 year ago | 1462 Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. Read more 0 0
Outbound Marketing by Benedict D'costa - 4 year ago | 1362 Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements etc. Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you. Read more 0 0
Implement word-of-mouth marketing tactics effectively by Harshil Bhatt - 4 year ago | 1210 92% of consumers trust recommendations from friends and family more than any other form of marketing. It’s successful because if you create an excellent experience for one customer,there’s a good chance they’ll share their positive story with friends and family The first thing you need to do before using word-of-mouth marketing tactics is to know your brand and product or service thoroughly. Read more 0 0
